Customize your presence for different regional audiences

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This allows Nike to create Instagram content specific antigua and barbuda b2b leads to each product line and tailored to the unique needs of that audience. Nike’s approach proves that it’s not enough to syndicate the content from the main brand page. When your account is specific to a niche within your audience, you need to create original content that speaks directly to this interest group.

One reason big brands create multiple Instagram accounts is to cater to different geographic locations. This isn’t just so they can communicate in local languages, but also because audiences in different locations may have different content preferences.

CocaColaKorean’s Instagram account page, showing its focus on music-related competitions and imagery

Coca-Cola operates many different regional Instagram accounts, across countries like the UK & Ireland, South Korea, Nepal and Australia. Each of these accounts posts unique content personalized to the tastes and preferences of these countries and their cultures. For example, Coca-Cola’s Korean content advertises music competitions and Korean idols, whilst their UK & Ireland account promotes countrywide events and local influencers.

Separate the brand from its owner
As social media marketing continues to evolve, many people are choosing to separate their individual profiles from their brands. This is a particularly valuable strategy for founders, influencers and content creators who want to build their influencer careers alongside brand ventures.

An excellent example of this is Huda Beauty. Huda is an influencer and entrepreneur with over four million followers on her personal account. She created a separate account for her brand, hudabeauty, which has grown a separate following of over 54 million.

Hudabeauty’s Instagram account page, with several posts about the company’s beauty products