When You Can Relax and Let Google Take Control

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Smart Campaigns in Google Ads:

Anastasia Zakharova
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From the editor: In the last couple of years, we've been hearing more and more about automation, machine learning, and artificial intelligence technologies that are helping Google advertising develop. That's how Google came up with smart campaigns.

Author: Anastasia Zakharova - certified specialist in Google Ads, Google Analytics, Google Tag Manager, PPC Team lead at Penguin-Team.

Smart campaigns are “lightweight” campaigns that require minimal intervention in their management. Let’s take a closer look at what they are, how they work, and when it makes sense to use them.

Where can you use Smart Campaigns? In Search, Display and Shopping Networks.

Google Smart Campaigns are designed for small businesses that russia email list don't have the time or expertise to properly manage and fully understand all the intricacies of standard campaigns.

Important! If you have some experience with PPC advertising, you can get great results using standard campaigns. However, sometimes even experienced specialists turn to smart campaigns. Let's take a closer look at the main differences between smart campaigns and standard campaigns.

Differences between smart campaigns and standard ones in contextual advertising
BET MANAGEMENT

Standard campaigns