Gen Z uses TikTok as their preferred searc japan business email list h engine (and nearly half of all consumers, 68%, use TikTok according to our research). To reach them this year, consider how your holiday marketing can meet their search intent. Educate them about problems your products can help them solve (example: how to decorate for Hanukkah like a pro). Note: the holiday season is a great time to partner with TikTok creators who are already creating this content.
Even if your audience doesn’t include Gen Z, you can still use the app for your holiday marketing efforts. Reach a wide audience by tapping into trending sounds and going all-in on holiday aesthetics (you can also re-share this content as Reels on Instagram).
To maximize your profit on TikTok, add products from your website to your TikTok Shop. By creating a TikTok Shop, you can showcase products through in-feed videos, lives and product showcase tabs.
Influence holiday purchases with YouTube
YouTube can help you reach audiences of all ages with your holiday campaigns, but particularly Baby Boomers and Gen X who rank YouTube in their top three platforms, according to our report. There are a variety of tactics you can implement on YouTube, from full-length videos on your brand’s channel to ads that appear on other popular content.
YouTube is also a good platform to include in your influencer approach. YouTube’s full-screen layout allows for more in-depth content than YouTube, and the right influencers can create professionally shot, quality videos that feature your product in some way: think reviews, recipes/how-to’s and travel vlogs.