8 reasons to invest in Content Marketing

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Developing a Content Marketing strategy allows you to promote your blog, website, Instagram store, etc. There are many reasons why it is worth investing in this form of promotion through an objective action plan that includes short-term goals. In this article, I will tell you what the eight most important reasons are.

1. Improve your search engine ranking
There are many projects on the Internet dealing with different advertising database topics, and reaching the top positions in search engines is a complex task. Content Marketing allows you to improve your page's positioning on Google. Through new content, you attract new followers and establish a relationship of loyalty with regular readers. A basic requirement for good positioning on the Internet is that the page is frequently updated with quality articles. The title of each post must contain a keyword.

2. Offer content of interest to your customers
Another benefit of investing in Content Marketing is offering added value to customers who do not receive this type of information as a form of spam. Through this useful and valuable information, shared freely, you reward your followers. For example, a fashion store that has a linked blog can offer through this medium, advice on how to make the most of the wardrobe, tips on how to combine colors and seasonal trends. From this perspective, the blog is also a good form of entertainment.

3. Publishing content that can go viral
Content marketing offers very positive results, as readers can easily share articles they find interesting on their social networks. With a gesture as simple as clicking the “like” option on Facebook, a topic can go viral or have a great impact. In fact, content can also be shared via WhatsApp.

4. Create an editorial line
Through Content Marketing you have the possibility of strengthening your editorial line until you become a reference in your sector. In fact, one of the keys to standing out from the competition is to take inspiration from other projects, but always showing your own style. This style manual is like the underlying philosophy that gives identity and corporate value to your brand. There are projects that arise in the form of a blog and over time evolve into another format. For example, the blogger takes the step of publishing a book or a printed magazine.

5. It is an economical investment
This type of advertising has a competitive cost compared to other forms of promotion. And in addition to requiring a low level of investment, it can offer you great benefits thanks to the global value that the Internet has as a context of international projection. In other words, you can have readers from different places in the world.

6. Establish a bond of loyalty with people
One of the reasons to invest in Content Marketing is that you will be able to establish a long-term relationship with your followers who will become emotionally involved with your project by feeling part of it. Fans will be on the lookout for a new update every week.

7. Managing your company brand
Why invest in Content Marketing? Because you manage your brand in a proactive way. And this is the best way to counteract the effect of negative criticism that other readers or clients may make on forums. Through this management of your brand communication, you will be able to differentiate yourself from the competition, since many blogs are outdated and project an image of being outdated.

8. Close communication
This form of interaction allows you to establish close feedback with your followers who can ask questions in the form of comments. And with your answers, you can establish a dialogue.

Content Marketing can improve your business by giving it visibility through articles that, in addition to text, can contain photography, video and infographics.