What target audience segments do you identify?

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We ask about the main parameters of each segment: gender, age, place of residence, solvency, education. This will help us understand what is interesting to each segment and come up with interesting topics.


Example of a portrait of a target audience segment
How does a cold target audience get to the site? From which online channels does it learn about the product?
We must track the customer's path starting from their first contact with the site. To do this, it is important to understand how the user gets to the site in the first place? What questions are they interested in, what queries do they type in the search, what publics do they visit and what information do they look for there? This is what you need to find out from the customer.

It often happens that the client cannot name the target audience segments and the customer journey or names them too vaguely. If your clients themselves work in the digital sphere (for example, you have hired a korea email list website development studio or an internet marketing agency to run a blog), there are usually no problems: these guys have analyzed everything themselves for a long time and will share the information with you. If not, you will have to analyze and build hypotheses yourself, spy on competitors, ask leading questions.

What are the main pain points and objections of customers when buying?
You may be referred to sales people for an answer to this question. And that's great: you'll get valuable information first-hand. Then you can use it when writing articles, posts, newsletters: take each objection and answer it in detail.