4. Use Pinterest analytics to your advantage

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Pinterest’s built-in analytics feature helps you measure and analyze activity—i.e. impressions, clicks, and repins—on your boards and pins. Only by knowing what your followers like and what they don’t can you increase your engagement in the long run . The video below offers even more insight into Pinterest Analytics.


Kolsquare Pro Tip : For the engagement rate, reach is especially a very important metric. Accordingly, pay attention to the purple charts and data, as they symbolize the reach itself.

5. Optimize your Pinterest posting schedule to get maximum engagement
Finally, it's important to pin frequently and regularly. As Buffer 's research shows , a schedule of five to 30 pins per day is best. Keep in mind, though, that planning ahead is essential. On Pinterest, pins can be scheduled over multiple days to avoid a cluster of the same content.

CoSchedule researched the best times and here is their general rule of thumb for maximizing engagement rates on Pinterest . It’s best to post on Saturdays in the late afternoon between 8pm and 11pm and on Fridays at 3pm. In general, the recommendation for Instagram is:

Between 8pm and 11pm, with a peak at 9pm.
Between 1 and 3 pm.
Between 2 and 4 in the morning.
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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven t vp engineering email database ool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social medi