Content strategies: which are the best for e-commerce?

[shammis606]

To improve the positioning of a store, it is very important to draw up a roadmap. These five tips can serve as a reference in your action plan on how to implement content strategies in an e-commerce .

1. Publish information through the blog

Inform customers about new products in your catalogue through your vnpay database blog . Take advantage of this online showcase to give greater visibility to your store's new products. But also, offer information of interest to customers. For example, if shipping has a cost or is free, if there is the possibility of returns... These are some of the services that customers value most when they make their purchase in an e-commerce. In addition, you should have the facility of virtual payment through systems such as PayPal or Khipu.

2. Mentions in other media

Refer to the mentions your website receives in other media. For example, if you have a clothing store and a well-known blogger has mentioned your brand in one of her looks, share the information on the company's blog and social profiles. In addition, you can also invest in sponsored advertising on the website of an influential person in your sector. In this case, get in touch personally to discuss the bases of a possible collaboration, always looking for professionals who share your same values.

3. Improve web usability

Analyze the main keywords in your sector and add them to your articles in a natural way. Set up categories to classify content with a coherent and systematic structure. Ideally, the number should not exceed eight. To make your content truly attractive, it is essential that you give the same value to the text as to the image. Through free banks such as Pexels and Pixabay you can find images with a CCO license. You will find a wide range of photographic material to illustrate the information. If you want to know what are the best content strategies for an e-commerce, continue reading.

4. Identify what the customers' needs are

Speak to your target audience . Identify your customers' needs. You can facilitate online surveys to request their collaboration with questionnaires that help you improve the weak points of the business, reinforce strengths and integrate new features. Establish a close and friendly relationship since this style of communication prevails on the Internet as readers of a blog can feel part of the project by participating with their own comments.

5. SEO positioning

By using Google Analytics, you can create a monthly report on all the new developments in your website traffic. This will help you to better understand the interests of your visitors. In addition, you can also obtain information about possible errors to correct, for example, information about duplicate content, using this tool. Take your competition as a reference point, never as a point for copy. It is worth pointing out that some people make the mistake of writing so focused on SEO that they forget that they are writing for readers. Put the focus on doing a good job, providing quality content, and everything else will come by itself as a natural result of the effort in line with the objective.

Content in post format can be easily shared to the point of going viral thanks to its diffusion on social networks. Beyond commercial content, it is also important to provide objective value. Classify all the useful information about Content Marketing that you find online, study it and find a way to put it into practice in your action plan. These five trends in content strategies for e-commerce can serve as inspiration to take your business to another level by boosting your action plan.