The ultimate goal is to get those emails opened

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This indicates a skills gap that needs to be addressed. [bannerHero] While program goals may differ for B2B and B2C email marketers, there are some common best practices that high-performing email marketers use to achieve success. B2C Email Marketing Tips Among these common practices, there are some very specific ones that must be applied in B2C email marketing to improve deliverability. It is not enough to send emails to your entire database. And the more readers there are, the more chances of conversion. 1.- Consumer preferences consumer preferences76% of companies send emails according to a frequency determined by the company . And in most cases, it's the same across the board. However, only 24% of consumers say they prefer a company to pre-determine how often the brand communicates. 49% of people say they prefer to subscribe to email lists that give them frequency options .


This is just one great example of the disconnect petroleum manufacturers mailing leads you have in B2C email marketing. Between what your customers want and what you deliver. A decade ago, it wasn’t feasible to take into account consumer email preferences, such as frequency. Technology just wasn’t accessible to the average small business. But today, you have the ability to apply consumer preferences like these. This small gesture that puts your customer first will not only increase the number of people who subscribe to your list. It completely changes the leading brand dynamic. It makes the subscriber feel in control and more willing to become a paying customer . Too many options can cause choice paralysis. But a handful of thoughtful options you put in customers’ hands builds trust and sales. Plus, you can offer preferences like an option to receive or not receive: Special offers.