Step-by-step recommendations for using targeted advertising

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Set up a campaign with keywords in mind. Choose keywords that best match your audience's needs.
Use ad extensions. Add additional elements (such as phone numbers, links to additional pages) to make your ad more attractive.
Monitoring and optimization. Monitor campaign results and adjust keyword bids. Identify the most effective and least expensive queries.
Define audience segments. Targeted advertising allows you to fine-tune your ads by age, gender, interests, online behavior, and even geolocation.
Create a compelling offer. For targeted advertising to be effective, it is important that your message is personalized and relevant to the interests of a specific audience segment.
Customize your ad creatives. Design visually appealing banners or videos that clearly denmark phone number list communicate the value of your offering.
Analysis and adjustment. As with contextual advertising, it is important to constantly monitor statistics and adjust targeting to reduce the cost of a lead and increase conversions.
Examples of successful campaigns
Contextual advertising. One of the successful cases is an advertising campaign for an online electronics store. The campaign was configured for keywords with a high level of commercial interest, such as "buy a laptop", "discounts on smartphones". This allowed achieving high conversion at a minimum cost per click.
Targeted advertising. In the case of an Instagram advertising campaign for a clothing brand, interest and demographic targeting (women aged 25-45 interested in fashion) was used. The campaign ran for three weeks and the results showed a 50% increase in engagement while reducing the cost per click by 20%.
contextual and targeted advertising