This is another big difference between ASO and SEO. In the App Store, each app has its own rating. These ratings act as a kind of social proof for the app – people are much more likely to click and download an app when they see that it has a good rating.
Reviews, on the other hand, play a very similar role; users' decisions about whether or not to download an app are often influenced by the comments users leave about the app.
Keyword Research
Keyword Research is a crucial part of SEO. It is also very important for anyone working in ASO.
However, there is one big difference: when it comes to Google, we can access accurate data with monthly keyword search volumes using the AdWords Keyword Planner, but there is no way to get accurate keyword bosnia and herzegovina whatsapp resource data for keywords searched in the App Store. Of course, there are some ASO tools that can help you out.
However, none of them will give you the kind of data that SEO professionals take for granted when it comes to search engines.
Positioning location
This is another difference between SEO and ASO. SEO aims to get a website or blog to appear in the top results of the main search engines: Google, Bing, Yahoo or even YouTube, while ASO aims to position an app in app stores such as Google Play and App Store.