Selena Gomez herself is not only a

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Selena Gomez herself is not only a singer, actress, and businesswoman, but also one of the ten most followed people in the world. She founded the brand with a desire to destroy unrealistic notions of beauty . The wish came true, and the brand is a huge success. TikTok reviewers are singing its praises, hailing the Soft Pinch Liquid Blush as “the best blush ever” and other influencers proclaiming the brand as “the new Glossier.”

Maybelline x Trevor Barrett
With 790,000 followers and 10.7 million likes (and counting), Trevor Barret t is also a major player in the industry. Galore magazine writes about him: “ His art embodies everything we love […]: a bold, wild and unconventional personality that exudes glamour, authenticity and a unique sense of beauty and fashion .”

On YouTube, she inspires her followers with makeup tutorials for Maybelline , while on TikTok she convinces her peers with her transformation tutorials. She also continues to break prevailing beauty ideals and normalizes makeup for men with her content. In an interview, she says that she has been interested in makeup since she was twelve years old.


MAC Cosmetics x Johnny Ross
No matter what tutorial you’re looking for, you’ll find it on TikTok, YouTube, Facebook or Instagram. Johnny Ross stands out, however, because the Lyndhurst-based man combines products with performance and a message. His videos are more than just makeup tutorials, they convince with comedic interludes and call out gender bias in order to finally overcome homophobia in the beauty industry. He himself tells New Jersey magazine : “ As a man in makeup, it’s much harder to make a name for yourself in the beauty industry on social media because there’s a 1 in 100 chance you’ll get mentioned. Beauty brands don’t want to highlight men as often as they do women. And it’s incredibly difficult to get that attention .”

singer, actress, and businesswoman, but also one of the ten most followed people in the world. She founded the brand with a desire to destroy unrealistic notions of beauty . The wish came true, and the brand is a huge success. TikTok reviewers are singing its praises, hailing the Soft Pinch Liquid Blush as “the best blush ever” and other influencers proclaiming the brand as “the new Glossier.”

Maybelline x Trevor Barrett
With 790,000 followers and 10.7 million likes (and counting), Trevo engineering directors email lists r Barret t is also a major player in the industry. Galore magazine writes about him: “ His art embodies everything we love […]: a bold, wild and unconventional personality that exudes glamour, authenticity and a unique sense of beauty and fashion .”

On YouTube, she inspires her followers with makeup tutorials for Maybelline , while on TikTok she convinces her peers with her transformation tutorials. She also continues to break prevailing beauty ideals and normalizes makeup for men with her content. In an interview, she says that she has been interested in makeup since she was twelve years old.


MAC Cosmetics x Johnny Ross
No matter what tutorial you’re looking for, you’ll find it on TikTok, YouTube, Facebook or Instagram. Johnny Ross stands out, however, because the Lyndhurst-based man combines products with performance and a message. His videos are more than just makeup tutorials, they convince with comedic interludes and call out gender bias in order to finally overcome homophobia in the beauty industry. He himself tells New Jersey magazine : “ As a man in makeup, it’s much harder to make a name for yourself in the beauty industry on social media because there’s a 1 in 100 chance you’ll get mentioned. Beauty brands don’t want to highlight men as often as they do women. And it’s incredibly difficult to get that attention .”