How to Succeed with Social Commerce on TikTok

[Dimaeiya333]

In 2022, we saw e-commerce struggle so the industry was increasingly focusing on social commerce. Social commerce allows potential buyers to not only find products easily but also purchase them in just a few clicks. By doing so, they stay on the relevant platform throughout the entire process. Find out now how TikTok is optimizing the shopping experience for app users.


Key points
Unlike e-commerce, social commerce goes a step further and allows you to shop not only online, but also on social media.
By 2025, social commerce sales in U.S. retail are expected to grow to $79.25 billion.
Three new ad models are becoming particularly important for social commerce on TikTok, also known as TikTok Shopping: product links, product catalogs, and live shopping.

Popularized by dance videos, TikTok recorded over 800 million active users by the end of 2022 , according to Dataportal 2022 . According to the report, the social network is one of the most trafficked apps, which continuously adapts to the needs of users and creators, and offers many opportunities for businesses to connect with a potential target audience . As TikTok is conseq chief of vp and training email database uently an important channel for influencer marketing, we have published several articles about TikTok on our blog , including, for example, how to start an influencer marketing campaign on TikTok .

Then, in 2022, the app, which is part of ByteDance, entered the world of social commerce head-on when TikTok launched a dynamic shopping feature with a suite of tools that enhance the in-app experience . Considering that, according to eMarketer , global social commerce sales in the US retail sector are expected to reach $79.25 billion by 2025, TikTok’s innovation is no surprise. In China, the app’s home country, revenue had even been estimated at $351.65 billion in 2021. But how does social commerce work on TikTok?