Developing creative strategies and approaches

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Modern technological trends such as artificial intelligence (AI) and machine learning are actively being implemented in programmatic advertising. These technologies allow not only to analyze data in real time, but also to predict user behavior, which significantly increases the accuracy of targeting and the effectiveness of advertising.
Individual approach to the user: AI helps to create personalized advertising campaigns focused on the user's behavior, preferences, and interests. For example, if the user found products in one segment interesting, the machine learning system can offer him similar products in another, which increases the likelihood of conversion.
Real-time ad placement optimization: Machine learning enables efficient uk phone number list budget allocation across platforms, optimizing ad spend based on which channels are delivering the best results in real time.
Predicting results: AI can predict the effectiveness of different advertising formats (banners, videos, native advertising) depending on audience behavior and current market conditions, which helps to plan advertising campaigns more accurately.