As you test out new brand awareness tactics,

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Although it may be difficult to quantify the monetary value haiti business email list of every awareness effort, there are still important metrics worth tracking. There are quite a few methods to understand your efforts as you pilot new awareness strategies. Here are some of our favorites to help you measure brand awareness.

Brand surveys
Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their brand’s image in the right direction.

Unfortunately, these surveys take weeks (if not months) to design and distribute. If you want more timely data, you’ll want to supplement a brand survey with the following options.

Website traffic
Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI, making it a management-preferred reporting metric.

use Google Analytics to see how those changes impact growth in new users. That’ll give you a rough estimate of how your efforts translated to site traffic.

You can also dig deeper to look at specific traffic sources, like organic search, referral and direct traffic. Direct traffic means someone found your site through a firsthand channel–like typing your brand’s URL into the address bar or revisiting a bookmarked page–a good indicator of brand awareness.