12 successful campaigns on Snapchat

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Marketing campaigns on Snapchat – a social network where the majority of users are Millennials – allow companies to implement innovative advertising formats that generate a high degree of engagement . Brands of all types and sizes have achieved resounding success when it comes to advertising their products. Check out the following cases to see for yourself:

1. Sphero's BB-8 and Star Wars fans

In 2015, a partnership between the Sphero brands and the Star Wars what is 99 acres?franchise launched BB-8, a toy with interesting technological innovations that recreated the famous droid from the saga. But even more interesting was one of the ways in which it was promoted. Through influencers, they posted photos and videos on the platform where they explained how it worked and showed its advantages. According to the Wall Street Journal , the units sold in the campaign stores sold out in a matter of hours, and the promotional content reached 10 million views in just one day.



2. MTV Video Music Awards Live

During the 2015 Video Music Awards, the company what is 99 acres? took photos and videos of celebrities and the show in general, and posted them in real time on the platform. Although only 9.8 million people were tuned into the broadcast on traditional media, it received 12 million views online .



3. Gatorade bathrooms

Taking advantage of the 50th Super Bowl and the traditional “Gatorade bath,” the brand launched a campaign in which, through a sponsored filter, users could have liters of this sports drink poured over their photos.

To promote the campaign, they applied the filter to an image of Serena Williams. It was a resounding success. According to Snapchat data , 165 million views were reached and the purchase intention increased by 8 points.

4. Trolli and the NBA

With very short animated ads, the brand achieved one of the most ingenious and successful campaigns on Snapchat . The bearded face of NBA star James Harden appeared surrounded by Trolli gummies, or they came out of his skull or mouth while he made very funny expressions. According to the brand's metrics , these animations increased purchase intent by 33%.


Image via: Trolli_USA
5. Pepsi Max: Filters and Ads

It was one of the first brands in the UK to launch campaigns on Snapchat . To promote its drink, like most companies, it used sponsored filters, which animated images of users interacting with the liquid (it was poured into their mouth, it splashed over them, it exploded on them, etc.).

The success of that campaign was so great that, since then, Pepsi has promoted different products through other functionalities such as Storytelling and Snap-Ads .