Entrepreneurs do not develop their sites and publish

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Terrible content that no one reads, hoping only for the magic of SEO. Matt Cutts emphasizes that Google views link building as an element of branding. In other words, the search engine considers link building to be natural when Internet users link to useful and high-quality content. Mr. Cutts calls this approach smart link building. He considers branding and smart link building to be inseparable concepts.


After all, companies simultaneously invest in brand development and obtaining mexico customer email list natural external links by publishing good content. A distinguished Google engineer criticizes optimizers and marketers who focus on getting links instead of improving the quality of a site. In an effort to increase the authority of a resource through unnatural links, they risk getting under filters. Matt Cutts calls for creating “fantastic sites that users like so much that they themselves put links and tell their friends about the benefits of these resources.


” WE WILL PROMOTE YOUR BUSINESS Read more Think like a marketer, not an optimizer Brands may be missing out on long-term success if they're still relying on janky SEO, according to Cutts. The Google engineer argues that "good old-fashioned marketing" is more effective than keyword stuffing and link buying. Matt Cutts advises marketers to forget everything they know about SEO. He suggests starting from scratch and completely changing their approaches to search engine promotion.