Such a resource does not deserve high positions

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How can you make users happy? Publish content that answers all the main questions of the visitor. Offer them thematic links, videos, materials for downloading. In a word, try to involve the user in interaction with your site and business. 3. Using rich page descriptions Extended snippets attract users' attention and increase the number of clicks to the site from the search results page.


You can add information about the content author, reviews, information about laos customer email list products, organizations, events, and useful links to the extended description. To use rich snippet, select a markup format, mark up your content using the Structured Data Markup Wizard , and review the results . 4. Video optimization The number of users with access to high-speed Internet is constantly growing. The world's largest search engine takes this into account, giving more and more space in the SERP to links to videos.


Google includes video previews in the snippet of such links. Unlike photos of content authors, displaying a video preview in the description does not require linking the post to a Google+ account. A marketer only needs to create a sitemap for the video and add the appropriate type of markup to the site code. 5. Using Google Authorship Google Authorship is one of the most promising tools for website promotion.