These types of posts have to be entertaining, useful and not seem like advertising, and there are many ways to achieve this. Because sponsoring content does not necessarily imply paying for a message to be published on a website. There are other modalities, such as the Google Display Network and the use of Influencers.
Here are 10 tips for sponsoring your content:
1. How to know if you need it
Tips for sponsoring content
One of the main objectives of sponsoring content is to promote a usages of car owner database brand , product or service, since presence on highly popular sites in the same field can give it authority or generate attraction.
2. Evaluate the cost
The principles of CPC and CPM apply here as well. However, there are influencers who may have fixed rates for a blog mention, tweet, or Instagram photo . Make sure that the prices are transparent and include performance reporting.
3. Analyze the site to sponsor
This could be a blog, a YouTube channel, or an Instagram influencer. The important thing is that it is relevant to your audience or potential customers.
4. It has to obey a strategy
Paid content should be part of an overall strategy. For this reason, it should include not only blogs but also mailing campaigns, adwords, and working on a functional site for users.
5. Define the type of content
Don’t limit yourself to written content that can rank in search engines. YouTube videos, Tweets, Instagram posts, infographics… there are so many possibilities!
6. Be useful, not propagandistic
Remember that one of the principles of Inbound Marketing is to persuade rather than sell . Complement the information in the post, add something different: delight.
7. Evaluate the results
Once you have run your campaign, it is time to review the results. The most important metrics to take into account are: reach, engagement, ROI, leads and conversions.
8. Establish a long-term relationship
Has the strategy worked? Consider establishing a more stable relationship with the producer(s) of the content you are sponsoring.
9. Be realistic
Results don't come overnight. Achieving engagement and leads for your brand requires patience and experimentation with multiple types of content. Don't throw in the towel if you don't get the desired results at first; but don't persist either if after a reasonable amount of time there is no growth within a rational expectation.
10. Check the content networks
There are content networks like Zergnet and Taboola. One of the advantages they offer is the ability to sponsor content on pages with very specific segmentation. Do you want to appear on video game sites? Sportswear sites? Take a look at these platforms, they have low costs and a betting system similar to Google.