An effective tool for web marketing initiatives

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We will introduce some tools that are useful for web marketing. Please australia accountant email lead choose the tool that suits your company's web marketing and use it. All tools are provided free of charge by Google.

Google Analytics
This is the most famous access analysis tool provided by the search engine Google. Most websites can use it for free. It has functions that show "real-time usage status" and "user behavior on the website," and is used by approximately 80% of listed companies. There are many seminars, know-how, and related books on Google Analytics, and they are easy to find, making it easy to use.

Google Search Console
It is an SEO analysis tool, and by using it in conjunction with Google Analytics, you can expect more advanced analysis. You can check "which keywords users searched for" and "which pages have errors when viewed on a smartphone." It is useful for both internal and external SEO measures, so it should be introduced for the operation of business websites.