Study all advertising sources of traffic to your website or social network page. After that, you need to study competitors by the identified channels. For example, you can analyze advertisers in Yandex.Direct for a specific request. To do this, click on the "Offers" tab in the search engine and enter the required value in the search bar.
Analysis of competitors' offers
Content Study
This method can be used by linkedin database all organizations that want to promote themselves on the Internet. It is worth understanding that content marketing is an important component of the brand promotion process. Try alternating videos with texts, useful infographics or audio podcasts. At the same time, try to change the proportions of the materials posted.
It is also worth analyzing the content of your competitors. However, keep in mind that the target audience of your business rivals may differ from yours. So be careful when studying the results obtained.
Conduct interviews with your customers. This will help you determine the most relevant type of content and how consumers learn about your products. In addition, it would be useful to find out what material on your site was most useful to the target audience. What newsletters do they read? What method of presenting information do customers like the most? What do they think could be improved on your site? Ask these and other questions to your audience. When developing interviews, take into account the specifics of your niche.
Direct communication with customers
This is a very effective method to identify consumer pain points. To contact your customers, you can use a hotline or online chat where users leave their questions. A couple of days of such communication with the audience will help you identify the interests of your customers. You will learn what the target audience wants to get from the product and what they actually buy. Having identified the pain points of customers, you will need to offer solutions to these problems.
Experts recommend combining the above tools. This way you will be able to identify the most effective methods. Keep in mind that you will have to spend a lot of time and effort to determine the interests of your clients. But your efforts will definitely bear fruit. You will be able to increase your profits, attract new clients, and improve your brand reputation.
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