This will look especially attractive in cases where previously delivery in the company was always paid. You can not take money for this service from those, for example, who bought for a certain amount, or from new customers who made a purchase from you for the first time.
Delivery of orders from grocery stores
Competitions and raffles with prizes
The main goal is to make a louder statement about the brand in the market, to attract attention. Prizes can be tickets to a cool concert or something more valuable that will be nice for the participants to receive. If you present everything correctly, give the audience good motivation, then people will actively tell everyone about the contest, that is, the very word of mouth will be connected. In addition, during the contest, you can collect a bunch of new contacts. Ask the participants to leave them for you, plus ask a couple of questions, the answers to which will make it clear what the audience expects.
The Coca-Cola Company cannot line database complain about the lack of demand, and yet, to increase it, it regularly uses incentive marketing, in particular, a prize draw, which always uses approximately the same mechanics. For example, on New Year's Eve, participants are invited to register codes from under bottle caps in the application and receive snowflakes (a virtual analogue of money) for this. They can then be used to buy real gifts or use them in other marketing events (with more valuable gifts).
By the way, it is they (the drawings where large prizes are at stake) that are usually more popular than discounts. One large publishing house, having launched a drawing on Ozon, achieved higher sales in the first two weeks than they had in the same period in the entire book sector. Moreover, other promotions were also taking place at the same time – but this did not change the picture.
Competitions and sweepstakes
Another example of a competition as a type of incentive marketing is the quest launched by Tinkoff. Participants were asked to answer questions, solve riddles, buy something, share information on the Internet, place orders with partners, etc. The prize fund from Tinkoff was 1,000,000 rubles. And another 200,000 was allocated to a specific participant to cover the costs of participating in the quest. Why did the bank need a quest? To attract new clients and stir up users. Here are the results:
The number of calls to the voice assistant has increased 8 times.
Quest partners began to sell 1.5 times more.
During the three days of the event, 2,800 promo codes were activated.
A significant increase in sales was recorded: in the “Restaurants” section – by 2 times, and in “Concerts” – by 3.5 times.
Referral programs