[OMO in everyday life] What mobile ordering

[ishanijerin1]

an teach us about the future of restaurants
Hello, this is Tsunoda from the Marketing Group.

Today is Hinamatsuri.

There are lots of fun things to do, such as chirashi sushi, clam soup, and Hina arare.

This is the fifth installment of the series, and this time we will be experiencing mobile ordering, which allows you to order, pay, and receive your items all from your smartphone, without having to wait in line at the register.



　▼Click here for past articles in the OMO series ▼
　Part 1: [OMO close to home] Learning about comfortable customer experiences from the CRISP SALAD WORKS appPart
　2: [OMO close to home] Learning about new store styles from NIKE BY SHIBUYA SCRAMBLEPart
　3: [OMO close to home] Learning about comfortable shopping experiences from PARCO CUBEPart
　4: [OMO close to home] Learning about new experiential stores from @cosme TOKYO



Recently, more and more companies are introducing mobile ordering, and each one is using it in a way that suits their own store.

This time, we will introduce the comfortable shopping experience we had at two stores: the much talked about McDonald's mobile ordering, and LaLaport Ebina, which offers mobile ordering at its innovative food court.



table of contents
I tried out mobile ordering.
1. McDonald's Mobile Order
The process from ordering via mobile order to receiving your product
2. Mitsui Shopping Park: Smartphone Ordering
The process from ordering via mobile order to dentist database receiving your product
Restaurant Reservations
Summary
Customer-centric mobile ordering
Towards further improving customer satisfaction
I tried out mobile ordering.
1. McDonald's Mobile Order
Mobile ordering, which was previously only available in certain regions, was introduced at McDonald's restaurants nationwide in January 2020.



You can also order before going to the store, and then when you arrive you can choose whether to take it home or eat it in.

This time, the store offered table delivery, which means items are delivered right to your seat, so I used the service inside the store and had the items delivered.

After selecting your menu, tap "Pick up at your seat" and enter the table number of the table you're sitting at, and a staff member will bring your prepared food to you.

Not only does it eliminate the frustration of having to wait in line at the ordering register, but it also means you don't have to walk through a crowded store yourself to your seat after picking up your items