Website redesign or new creation?

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Our agency is often approached by companies that have a website, but with an outdated design. Moreover, some clients have recently created a web resource, but did not use the services of a designer, relying on a " familiar programmer " . He, of course, promised to make a beautiful layout and save a decent amount. And after some time, the managers understand that the appearance of the site does not suit either the company or its clients. It loses out against the background of more modern, convenient and well-developed sites of competitors.

It is not necessary to create a new website to achieve the top benefits of using fusion database desired result. In many cases, it is enough to redesign the website and develop a new design concept using the main page as an example. This will allow you to visually update the website and set a new design style. At the same time, you can keep or partially change the structure to suit the new needs of your company.

What kind of work does a homepage redesign include?
Step 1. The manager performs the main tasks:

conducts project analytics, studies Yandex.Metrica and Google Analytics data;
reviews competitors' websites;
communicates with a company representative to obtain the necessary information.
Based on this data, we develop a prototype - a schematic representation of the new main page.

Why do you need a website redesign? To increase conversion.
Step 2: Once the structure of the home page is agreed upon, the copywriter works on the texts to make them clear and compelling to your site visitors.

How to redesign a website
Step 3. The prototype goes to the designer, who uses the collected information and the company's corporate style (if any) to create a new concept for the site's design. What it includes:

text styles;
fonts and their sizes;
indents;
distances between blocks;
various design elements;
color scheme;
other components of a high-quality website design layout.
Is it necessary to redesign a website if a redesign can be done?
It is important to maintain the continuity of the design of the old website and the new concept so that customers accustomed to the previous version recognize the familiar color and stylistic combinations of the company's website.

Step 4. The task is sent to the programming department for technical implementation on the new site.

The design styles set on the main page will extend across the entire site and will be applied to internal pages in your current structure. But when redesigning, you can immediately rework the key sections of the site: service or product cards, the company page. In this case, the work will include the same steps, but specialists will work out the structure in a new design concept.

When to Choose a Homepage Redesign?
This solution is suitable for projects with a clear and logical design structure. Redesign is used if changing the background and text styles in other sections and pages will look harmonious and positively affect the result. If you have a complex design structure, and internal pages require development of each individual layout, then creating a new site from scratch may be more cost-effective.

Are you unsure which way to go? Call our manager: 8 (8172) 26-43-02, and you will find out possible ways to solve your specific issue, how much it will cost and the implementation time.

Cases
The service of redesigning the main page is popular with different clients. Some have been developing the site for quite a long time, while others come to us with ready-made projects from other studios.

Here are a few projects that have been launched recently. The slides show the sites before and after the redesign.

Fasten
The website of the online store was made a long time ago. At one time, it met the design requirements, but now it does not correspond to modern trends. We have improved the structure, logically arranged the elements. In addition to redesigning the main page, we redesigned the catalog.