4. Elf cosmetics and skincare

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elf Cosmetics, short for “eyes, lips, face,” is a popular cosmetics brand known for its affordable and accessible makeup and skincare products. While elf is primarily known for its makeup products, it has also expanded its skincare line to cover a wide range of needs. elf Cosmetics offers everything from cleansers to SPF products to protect the skin. The brand has been searched 46,277 times .

5. Caudalie
Caudalie is a French skincare brand known for its commitment to harnessing the natural benefits of grape and vine extracts in its skincare products. It has racked up 43,654 mentions . Caudalie’s skincare philosophy is deeply rooted in vinotherapy, which involves the use of vine extracts, including grape seeds, skins and sap, for their antioxidant and skin-repairing properties. This approach is central to the brand’s identity.

6. La Roche Posay
Thermal water is a signature ingredient in La Roche-Posay products and is sourced from the town of La Roche-Posay itself. This water is known for its soothing and anti-irritant properties, making it a key component in many of the brand's formulas. La Roche-Posay is a well-known skincare brand with a strong reputation for developing dermatologist-tested and recommended products. The brand is part of the L'Oréal Group and is dedicated to offering effective, gentle and hypoallergenic skincare solutions for a variety of skin concerns. It has 42,965 mentions .

7. Guerlain
With 35,674 mentions , Guerlain skincare products are associated with sophistication, luxury and a commitment to excellence. Although they tend to come with a higher price tag, many loyal customers believe that the investment vp design officers email database is worth it for the quality and results they deliver. The Orchidée Impériale line is one of Guerlain's most prestigious. It includes products such as serums, creams and masks formulated with the Orchidée Impériale ingredient.

8. Drunk Elephant
Drunk Elephant’s unique approach to skincare and commitment to clean ingredients have made it a popular choice among consumers looking for effective yet gentle products. Although it may be considered a high-end brand in terms of price, many users are willing to invest in these skincare products for their perceived effectiveness and clean, minimalist formulas. It has racked up 31,645 mentions across social media.

9. Shiseido
The Japanese cosmetics and skincare brand is one of the oldest and most respected in the world, known for its innovative products and commitment to scientific skincare solutions. Shiseido invests heavily in research and development, often collaborating with dermatologists, scientists and researchers to create cutting-edge skincare formulas ( 29,064 mentions ). Their research often results in patented technologies and ingredients.

10. Vichy
With 26,876 mentions , Vichy comes in last in our ranking. Founded in 1931, Vichy has a long history of making skincare products that respond to different skin types and concerns. Vichy is known for its use of Vichy Thermal Water, which comes from the natural springs of the French city of Vichy. This water is known for its soothing, strengthening and moisturising properties, making it a key ingredient in many of the brand’s formulas.

Share of voice
Share of voice can be defined as the market share or presence of a brand relative to its competitors on different channels. It serves as a metric to determine how well-known and visible a brand is, figuratively speaking, what its market share is. Share of voice does not refer to the percentage of sales, but to the percentage of discussion.