Note the price (10 times higher than the average for weight loss tea), 5 stars and number of reviews
Interests . If a person is interested in something, then you can always sell him something. For fans - paraphernalia, for athletes and tourists - equipment, for summer residents - tools and fertilizers, for motorists - spare parts, service, components, etc. The main thing is to delve deeper and study your product and understand how it will help improve the audience's experience. Have you heard about gaming chairs - they are just a computer chair with a designer design, only they cost 3-5 times more and are advertised to a narrow audience based on interests.
Behavioural signs. They are the ones that influence the dynamics of the sales funnel - i.e. you need to understand how your potential clients buy online or offline, are ready to buy immediately, make a choice israel consumer email list and look for offers or have not yet realized their problem and need to tell them about it. This also includes how clients treat your brand, competitors, popular products and the market as a whole.
Specific features - this includes everything that is not included in the other categories. Physical features and health, values, culture, ideology and religion, sleep and wakefulness patterns, self-destructive tendencies and even libido.
B2B deserves a special mention — about how to find a target audience and how to deal with it. Some say that “some special business” formats work in B2B, others say that decisions are made by ordinary people and simple, clear offers, emotions and triggers are also needed, others talk about the advantages of AMB marketing , others believe that nothing works except personal connections and acquaintances at thematic conferences, there are also fifth and sixth... In the end, everything comes down to the fact that you also need to conduct deep research of your potential clients at all levels, test different mechanics, channels and tools and scale what works well.