Some people want to rent a space for work so as not to do business processes at home. Monthly payment for an office center can vary from 25 to 40 thousand rubles.
If the business is already operating offline, then you won't have to spend money on opening a cash register and re-registering, which is a huge plus. In this case, you only need to develop a website and launch product advertising.
You need to remain realistic and realize that it is incredibly difficult to compete with marketplaces. Thanks to their developed logistics, they can deliver an order within 1-2 days, and no online store can compare with the huge assortment that is posted on such trading platforms. Experts assure that you need to perceive Wildberries, OZON and others not as your direct competitors, but as business partners.
Wildberries and OZON
Such corporations employ a huge staff: product vnpay database managers, designers, business and category analysts, buyers, logisticians, merchandisers and other specialists. They are engaged in the continuous development of their services and products. Naturally, the marketplaces have a gigantic reach, and the service is also top-notch. This information needs to be understood and accepted.
It turns out that the most reasonable thing to do is to use the services of these platforms to monetize your own business. You need to use their capabilities to deliver goods to other cities and countries, as well as the audience reach that they have, to the fullest extent. Some have chosen the path of least resistance and sell repurchased goods on marketplaces. Alas, the profit is not very large, especially considering the platform's commissions, additional payment for delivery, storage and returns. Other entrepreneurs use marketplaces as a giant showcase. They study statistics on niches, monitor the percentage of redemption, study average prices for goods, and so on.
How to choose the right niche
Here's some information on choosing a niche wisely:
Market analysis. It is necessary to evaluate the uniqueness of the products, as well as study the demand, representation, and marginality of the product group. It is very stupid to sell sweaters in hot regions of Russia in the summer season.
Product Rating:
Conducting a thorough examination of products.
Study of possibilities for additional supplies and expansion of the range.
Building logistics chains that allow for quick delivery of goods.
Evaluation of the cost/profit ratio when selling a product through a marketplace and when selling through your own online store.
The most important thing is to find the feature that will immediately distinguish the online point from the series of marketplaces. You can focus on:
a special approach to the buyer. Complaints about marketplaces have become more frequent due to the impossibility of contacting sellers directly, substitution of goods, delivery of goods of inadequate quality, which are then almost impossible to return, etc. Focus on direct and quick communication with buyers, ask them to leave ratings of the online store on various platforms. The audience should understand that they always have the opportunity to promptly contact you on any issue;
specialization. On OZON, for example, you can find almost all popular models of TVs, laptops, washing machines. But it is difficult to find there a thing released several years ago. You can play up this situation and specialize in budget products that are no longer so popular, but still perform their tasks perfectly;
promotion methods. Marketplace advertising is everywhere, you won't be able to place the same number of billboards with a link to your business. But you can use SEO promotion. To do this, you will need to start your own blog, optimize the product description for the target audience, and work with search results.