The bank raffled off a million ruble

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The brand does not tire its audience with advertising alone, understanding that this will negatively affect promotion, so it shares its achievements and expert information about business and investing with subscribers.



On Instagram, Tinkoff is also mainly engaged in promoting its own brand and products. For example, it talks about a relatively new, although what new... just a product for children - the Tinkoff Junior card, which will teach a child financial literacy.

The brand also holds collaborations on Instagram. s for a trip when purchasing insurance and tickets in Tinkoff Travel. In this way, the company develops not only its banking products, but also the Tinkoff ecosystem as a whole.



Retail
"Red and White"
The brand has become truly popular in recent years. Rebranding (imagine the last one was in 2021) for Soviet romance, opening new outlets “in almost every home” (today the brand has over 10,000 stores throughout Russia) and expanding the product range have done their job... warm nostalgic feelings, local proximity and a consumer basket closed by india consumer email list more than 65% have freed the average Russian from the need to go to the “big Magnit” every day. Now bread, milk, kefir, cheese, pasta and even sugar can be bought at the KB on the corner of the house.

Of course, the company's success would be impossible without competent SMM. The brand has more subscribers on VKontakte than Tinkoff - 1.1 million subscribers . Here, the brand actively develops VK clips and promotes products. The video format allows the company to offer the audience relevant content that matches the trends.

Most of the content is published in all possible social networks. Product selections and contests are actively used. Posts collect tens of thousands of views, hundreds of likes and dozens of reposts. People willingly participate in contests and comment on the brand's publications.