Of course, this is some kind of joke. But not so much, there’s something serious here… It’s been going on for much of the last decade. Blog home pages have taken less and less center stage. Instead, social media has taken over the stage, becoming the distribution hubs for new content. The Verge is a historical anomaly . Its team saw the trend and decided to move against it. Since 2022, it has started investing heavily in its Home Page. The idea? if you can recreate the dynamic nature of the Feeds that people love so much.
And so it was: The Verge’s home page was redesigned to include short posts usa consumer mobile number list and visual highlights, similar to tweets, that provide dozens of updates a day in real time. The results : The new Verge looked less like a traditional blog and more like a social media feed. Industry critics called them ridiculous. “Why bother doing what social media platforms already do best?” The Home Page is the past, TikTok is the future. Right? Well, right or wrong, events speak for themselves. What happened next changed the game . One of the most used social networks in the world as a distribution channel for blogs imploded under the leadership of its new CEO, Elon Musk (yes, Twitter, we are talking about you) .
Since then, all the major social platforms have moved away from news distribution. There has been a noticeable decline in those working in the sector. Did The Verge's redesign predict it all? Who knows! The fact is that, data in hand, for The Verge it has been a successful strategy . The number of “loyal users” (defined as those who have five or more sessions on the site in a month) increased by 47% during 2023. Why it works : In the 1920s, the conventional wisdom was that content was best delivered to consumers by social platforms through algorithmically personalized recommendations.
There’s no point in relying on other platforms
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