And now, what are impressions?

[robiulhasan]

To understand the general context of the classic social media battle , reach vs. impressions, we must know the other "competitor."

Impressions are a metric that tells us how many times content is displayed on users' azerbaijan phone number resource screens. In short, it is a "screen impression" of a post from an account.

This is precisely where confusion about reach vs. impressions arises, since reach tells us the number of users who actually see a post.

On the other hand, impressions are the number of times the content is displayed on the screen, but this does not mean that the user has detailed it, much less interacted with it.

So we can say that an impression is, simply, a view that can be repeated for the same publication through the same user.

For example, if you see a post on Instagram in the "Explore" section, but then a friend shares that same material with you, it will count as two impressions.

Now, on platforms like Facebook or Instagram, impressions can also be of different types such as: