A group profile is also a great method of collecting constant and informal feedback , as we allow users and customers to have organic conversations around our brand that we can always monitor: this way, we will detect both strengths and weaknesses of our company. It also gives us the opportunity to recognize concerns for our target that, despite not necessarily being related to our products and services, we can incorporate to address them. Instagram group profiles also give us the opportunity to segment our audience: by country or region, by sectors and product categories, etc. They are an open window to our network of users that allows us to better understand their specific preferences and, subsequently, develop much more precise and effective marketing strategies.
Introduction: Marketing on Twitter At this ivory coast whatsapp phone number point, social media marketing is nothing new. In recent years, we have seen platforms grow as channels for brands to expose, connect and retain customers. Facebook and Instagram continue to be the most popular , and other younger ones, such as TikTok, are revolutionizing formats and bringing innovation and freshness to this field. you may be considering developing and executing a Social Media strategy on Twitter, a veteran network with a lot of strength in various industrial sectors. This microblogging platform, created in 2006 and recently acquired by technology magnate Elon Musk, is a social network worth considering for many reasons : from its active user base of almost 354 million (according to data from Statista) to its nature of immediacy and proximity , which gives it certain unique qualities that other platforms cannot replicate.
Here, we explain some of the reasons to create a company account —if your company belongs to the B2B sector—, communicate and advertise on Twitter, and some tips to do it correctly. If your company does not yet have a presence on Social Media, you may also be interested in: Should my company be on social media? 2. Advantages of Twitter for companies Twitter’s very value proposition is that it connects you (whether you’re a brand or a casual user) to the rest of the world: by its dual nature, Twitter serves both as a content dissemination and self-promotion platform and as an active listening forum where you can directly read the opinions of customers who mention you or measure your reputation from indirect statements, since it has an internal search engine.