It fills in the gap that exists between the brand and the consumer by showing very human qualities as a part of that brand. It can show frailties and mistakes as well as strengths and triumphs. Often, it is the adverse events in a story that make it more human. The story can also include things like poor choices that were made so that the story is instantly relatable.
It builds to show how the company genuinely cares about customers and created its communication email list products to get rid of a problem its customers were having. The story that you tell should be told both through words and images. Images are an extremely important part of this process. You probably knew that some people are visual learners, but did you know that they encompass 65% of the total population? If you aren’t working to engage that segment of the population, your efforts will not be as successful as those that have that visual aspect.
set of events and that it has to be relatable and evoke an emotional response. So, how do you create that story? What are the building blocks? The first is to make it clear why the business exists and how it is different from the competition. Why was it started? Did it come with a mission statement? During this portion of the story, you can show some of the struggles endured by your company and what it had to do to overcome its struggles.