Successful retailers will go where their customers want them to be. This means breaking down internal silos and leveraging technology at every stage of the business to ensure a seamless and integrated experience for both employees and customers.
In Aruba 's study , retailer staff observed increased shop productivity (72%), well-being (62%), and ability to differentiate themselves from competitors (59%) as a direct impact of digital workplace technology.
Gerri Hinkel, Director of Solutions Marketing at Aruba , concludes: “ The future of retail is centered on the experiences of shoppers, store associates, and IT. Shoppers aren't just motivated by the product; they choose where to shop based on how much the retailer makes their lives easier. Successful retailers will make these experiences simple, smart, and personalized; but to get there, they'll also need to be bold in making technology investments and innovating the store of the future.”