The differential in approaching the target audience

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Activation Marketing is characterized by presenting actions that are different from other more traditional approaches.

The idea is to build an idea about that particular brand , and, to do so, the company is present at times when the consumer will be more open to learning about the product or service .

Another common strategy is to associate the brand name with a specific occasion in a brand activation.

For example, brands targeting a younger audience often run Activation Marketing campaigns at big parties.

These companies include brands from the beverage, condom, and cum-playing app sectors , as well as other companies that seek to associate their image with this type of event.

Typically, stocks offer something interesting senegal mobile database and beneficial to the public.

This can range from a souvenir , such as a free sample, to a differentiated experience, such as participation in a game that offers prizes to the winner .

How important is brand activation for companies?
Activation Marketing plays a fundamental role in the strategy of a company that needs to remain in the market and gain space in a certain niche.

Apart from investing in Inbound Marketing , an essential tool in the digital age in which we live, it is essential to be physically present where your target audience goes.

Although offline marketing is useful, it is not worth limiting yourself to traditional campaigns such as banners, outdoor, busdoors and elevator media.

The 4.0 consumer is increasingly more dispersed with this type of resource, meaning it is necessary to sell the value of your brand and at the right time . That is, you have to prioritize specific moments and not show up at any time.