How does the canonical tag work?

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Essentially, you use the canonical tag in the same way as a 301 redirect , where you tell the algorithm to go to another page. However, the canonical tag works only for search engines , allowing you to drive visitors to that page.

With the canonical tag you do not allow pages with URL variations to be indexed, but rather the user to access them. If you use a 301 redirect, you will not allow access to either one or the other.

In this way, the canonical tag works as a way romania mobile database to optimize your SEO without harming the user experience of your visitors.

When and how to use the canonical tag?
When search engines don't know which version of your content should be included or excluded from indexing , or when they don't know which page should guide metrics like trust and authority, this is the time to use the canonical tag.

Of course, this confusion about original content often reduces your relevance in the rankings . SEO professionals know the damage this behavior brings, so it's critical to always be aware of the different pages and the access metrics they receive.

If your site creates multiple pages for the same content, the canonical tag should be used . Most of the time, this replication of different addresses is generated by printed pages or even pages where only a few URL parameters are changed.