Google Ads Remarketing Campaign

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Remarketing involves displaying ads to recipients who have previously shown interest in a given advertiser's offer. A remarketing campaign in Google Ads is typically displayed in Google search results, as well as in the entire Google Ads advertising network. This solution is particularly targeted at owners of online stores.

The article answers the questions:

What is remarketing?
What is the purpose of a remarketing campaign?
How to create a remarketing campaign in Google Ads?
Contents:

The essence of remarketing
Benefits of remarketing
The essence of remarketing
Year by year, the number of solutions that allow advertisers to reach c level email database customers increases. Some use innovative proposals, others definitely stick to traditional methods. The most important goal in this area - regardless of the direction of action - is effectiveness and efficiency in achieving the set goals . However, it should be remembered that in the modern world, chasing the customer alone is not enough. The speed of acquiring them is equally important, which is why it is worth deciding on innovative methods, adapted to the requirements of modern reality .

One of the solutions of this type is broadly understood remarketing . Remarketing is undoubtedly a solution that has huge potential in the advertising field. Generally speaking, it is an effective and attractive advertising campaign conducted within the Google Ads system . The basic function of this solution is to repeat the advertising message to users who have previously used or were interested in the offer of a specific advertiser .

In the era of numerous advertising messages, this is one of the most effective solutions that allow you to reach the right customers , thus increasing the chance of a sale. The nature of this action is perfectly reflected in the well-known proverb "you have to strike while the iron is hot". Remarketing as an action consisting of reaching potential customers again, greatly increases the probability that the recipient will become our regular customer.