TG Database

The first organic result in Google's SERP has an average CTR of 27.6%.

Position two has a CTR of 15.8%.

And so on.

So what is a good CTR?

Any value equal to or greater than these benchmarks would indicate that your page is outperforming the average.

Whenever you analyze your own performance ...

Simply, redirects should go from page A to page B.

The site audit report will highlight any issues that exist regarding redirect chains and loops. To resolve these you should either update all redirects in a chain to point to the final target or remove and update the one causing the loop.

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One way to understand search intent is to analyze the SERPs to see what type(s) of results Google displays.

Here we can see that Google predominantly ranks information about the brand. So “apple” is a navigational search in the US.

Google search results for "apple" in the US
Some keywords have ...

Increased ability to target specific audiences: A title tag like “Healthy Vegan Breakfast Recipes | ABC Health Store” attracts a completely different audience than “High Protein Meatless Recipes | ABC Health Store.”
More chances to rank for long-tail keywords: Using descriptive titles can help you ...

According to Airbnb, the top 10 amenities that guests filter by are:

A swimming pool
Wi-Fi
A kitchen
Free parking
A jacuzzi

Air conditioning or heating
Self-billing
Laptop-friendly workspace
Pets allowed
If you don't have these services, consider whether you can add them.

This will open you up ...

"A good client report communicates data in a format that is easy to read and understand. A great report goes a step further and tells the story of that data over a specific time period in relation to a goal. Have we achieved the goal, or are we on track to achieve it? Why or why not?"

The report ...