Benefits of Click and Collect to Shoppers

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In that article, we shared how Brick and Mortar sales still account for 90% of all sales. Shoppers want the ability to see and touch items, and ensure that items fit.



Click and Collect combines the best of eCommerce and traditional retail.

Below are the most often cit cell phone directory india ed reasons customers give for using click and collect services.

Save on Shipping Costs- Customers can bypass shipping costs by picking up their items at the store.
Speed of Fulfillment- When customers need to get the item ASAP, they are often able to pickup in-store on the same day.
Convenience- Customers are beginning to leverage Click and Collect to expedite their shopping. This is especially true for grocery and fast moving consumer goods such as toilet paper.
Assurance- Two of the biggest challenges with online shopping is assuring fit and discerning product attributes like feel and texture. Completing the purchase in-store allows customers to inspect the product before committing to purchase.
Of all the reasons, the most often cited is speed. According to the latest study by conducted by Bell Howell, 88% of respondents cited speed as a reason for using click and collect.



Shipping costs were the second most cited reason, with 76% of respondents noting it.