This profile report (created using FastStats Modelling functionality) has a collapsible section for each included variable with a row for each category. For each category we can read the number and percentage of people out of the Analysis Selection (the “customers”) and the Base Selection (the “universe”).
The remaining columns show cp number philippines the market penetration: an index of over 100 shows overrepresentation in the category; under 100 shows underrepresentation and the z-score indicates the statistical significance.
Market Penetration
The Index determines the size and direction of the Penetration graphic and the z-score; the colour from yellow (low significance) to red (high significance).
Market penetration
In this example you can see that your customers are overrepresented in the 30-40k and 40-50k income brackets but under-represented in higher income bands relative to the base population.