Once you have collected a substantial amount of data saudi arabia business email list about your engaged audience (those who have clicked from an ad to your website), consider using Taboola’s Advertiser Website Audiences to retarget in your campaigns based on who is visiting or interacting with your website. For example, you can create an audience composed of users who have visited a certain section of your site. Targeting a website audience allows you to reach qualified users with more specific or sequential messaging.
You want to craft every ad and sales message with your end user in mind. You are offering real solutions to real humans, not rehashing content that we’ve seen hundreds of times before. Don’t just contribute to the digital clutter.
Play the Long Game
Focus on establishing long-term relationships with your customers and hitting multiple touchpoints rather than converting a millennial as quickly as you possibly can.
A quick conversion may lead to a one-off sale, but once a millennial becomes a regular customer and keeps racking up positive brand experiences, chances are they will remain loyal for a long time. As loyal customers are more valuable than new ones, it will always be worth your while to spend more time wooing a lead.
If we’ve learned anything about marketing in 2020, it’s that we need to keep diversifying our messaging and remain focused on our brand voice and values. While the ability to adapt is, of course, crucial, we are adapting to the needs of our customers, and not to the demands of a new market.
Focus on Diversity and Inclusivity
Millennials are demanding equality and change, and your brand needs to reflect these values. Your employees need to come from all kinds of backgrounds, as well.
Even if you are specifically catering to a certain group of people, you are not likely to reach your target audience if you deliberately exclude a whole range of customers.
2020 has seen a lot of beauty and skincare brands being called out for their lack of inclusivity and their very limited shade ranges. Brands like Dove and Aerie, who have been embracing inclusivity forever, have thus managed to retain and widen their appeal, in the aftermath of our collectively raised social awareness.