A consumer who has taken over brands

[suchona.kan.iz]

Today we are talking about a new marketing whose main need could be to reinvent a word with very diverse expectations. Since the emergence of the digital era, we are at a point where building long-lasting relationships in hypersaturated channels has become essential, but even so, the main change is not motivated by internal "theories" of Marketing but by the omnichannel consumer revolution.

(with their power of prescription), with much more power than before and who cares about the way things are done, a consumer who is bothered by being impacted by things that do not interest them or do philippine phone number lookup not HELP them, a consumer who wants experiences and not products. A consumer who wants to solve things at the right time.



In the face of all this, the "misnamed" Marketing can continue bombarding with messages at inopportune times, abusing privacy, it may want to continue sending dubious messages or it may want to continue thinking in the short term but... will consumers allow it?

The other day we heard that 40% of everything bought on Black Friday had been returned in the following days. Has this helped anyone? Certainly not the consumer, but what about the company? … not either.

We can no longer call this Marketing because it does not help, it does not solve or build in the medium term, it simply forces things.