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13 Online Tools to Improve Your Marketing Initiatives and Sales

Posted: Sun Dec 22, 2024 10:19 am
by shahriya699
Have you ever searched for the top keywords related to your business and realized that your search engine rankings aren't very good?

You may not be using the right search engine optimization (SEO) techniques or tools to achieve this.

Marketers who know their stuff use effective tools to deliver high-impact content marketing campaigns. Here’s a list of some of the best tools available to help you do the same.

1. HubSpot
Social media marketing, content strategy and SEO
Launched in 2006, HubSpot is a remarkable tool that adapts to any size of business. It is the ideal platform for content marketing, with a view to increasing organic traffic and generating sales leads. The HubSpot website builder allows you to effectively target your audience by offering relevant content, without requiring the support of a developer or designer.

If you use ads, HubSpot will measure customer clicks, track visitor qatar cell phone number impressions, analyze inbound customers, monitor lead generation, and significantly improve the ROI of each campaign. In addition, you will also be able to improve your social media campaigns and maximize their impact.

The free customer relationship management tool HubSpot CRM will even reveal to you precisely the behavior of your sales contacts and will suggest actions to take to improve your targeting.

HubSpot gives you the features you need to create and deploy effective social media campaigns that are effective for your content and effective for search engines.

2. MOZ SEO
To get relevant search engine rankings analysis
Founded by Rand Fishkin in 2004, MOZ boasts a massive database and excellent analytical capabilities to help you improve your content rankings in the most commonly used search engines. MOZ tracks how search engines rank businesses, and its community of active users gives you a wealth of information on strategies that work for any audience.

MOZ also offers some great tutorials that introduce you to different research tools to help you master your search engine optimization (SEO) strategy. You’ll be able to track how your competitors are building backlinks , leveraging keywords that rank well on search engines, and increasing their organic traffic volumes, and you can use this information to get ahead of them.

3. HootSuite
Social media management system to better reach the target audience
As your social media campaigns pick up speed and you start to see high volumes of engagement from your fans, managing your responses and reactions across each social media channel can become overwhelming.

Founded by Ryan Holmes in 2008, Hootsuite offers entrepreneurs an easy-to-use platform to manage all their social media accounts and workflows. You get full visibility for your Twitter, Facebook, Instagram, LinkedIn, Google+, Pinterest, and YouTube accounts, all managed from one platform.

Additionally, HootSuite saves you time by centralizing and automating your repetitive and routine social media management tasks. You’ll be able to effortlessly schedule hundreds of social media posts, to be deployed automatically at any desired time.

4. Ahrefs
The best tool for backlink analysis and SEO
When it comes to backlink analysis and search engine optimization (SEO), there is no better tool than Ahrefs . Second only to Google, Ahrefs has its own bot that crawls an estimated one trillion web pages every day and resets its rankings every 15 minutes.

Ahrefs SEO insights help you quickly outpace your competitors. You'll learn exactly how your competitors are using their keywords and moving up in the rankings.

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There are three different ways Ahrefs can help your business succeed:

Quickly aggregate backlinks to your website.
Measuring your engagement with your social media connections.
Determining which keywords generate the most organic traffic to your site.
Instantly discover which content resonates best with your audience and use this information to write high-impact blog posts.

5. Lightspeed Advanced Marketing
Loyalty program and email marketing management platform
You can scour the web for email addresses, but retaining your customers is a challenge. However, it won’t be a problem if you use a marketing platform like Lightspeed Advanced Marketing . Launched in 2018, Lightspeed Advanced Marketing will help you grow your business and your customer base, no matter your profile or niche.