The first of them is Apple , as it was one of the first companies to use design thinking to develop its strategy, with which it managed to make its target audience feel the need to put those products in their lives.
Apple has managed to create a buzz around its brand, which means sales are practically guaranteed.
Design, technology and simplicity.
Design Thinking - Apple
Let's see if you can find another €1,000 product whose launch is eagerly awaited by people who have a monthly salary of €900.
Another example I wanted to tell you about is BBVA .
A few years ago they decided to put themselves in the shoes of their users and began to pay attention to how they behaved at their ATMs.
What were they doing?
What gestures did they have?
What did they reflect?
After a study, the bank designed philippines phone code different ATMs (it seems that some can already be seen in Madrid), which solved everything they had been seeing in the observations.
Here is a video summary .
Design thinking, ladies and gentlemen.
Neither more nor less.
So…?
At this point you might be wondering why design thinking isn't everywhere.
I keep asking myself that too, what do you want me to say?
And although it is certainly there in many cases, I do not believe that it is always applied appropriately.
In our case, if you know its phases and apply it consciously, you can be sure that you will notice its benefits in the short term.
I'm going to convert my own copywriting business to design thinking right now: are you joining the trend?
Share