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Be careful when submitting multiple CVs

Posted: Sun Jan 26, 2025 10:45 am
by rifathasann
The main three are as follows: Benefit 1: Customer image can be shared within the company One of the benefits of persona marketing is that it allows you to share your customer image within the company. Products and services generally have target customers, but even when it comes to "men in their 20s," different sales representatives may have different images of the target customer. Setting a persona reduces discrepancies in the customer image because it determines not only age and gender, but also educational background, income/savings, place of residence, lifestyle, and other details.


Various people within a company are involved in the macedonia telegram database development and sale of a product or service, but setting a persona and sharing the customer image, including lifestyle and values, will reduce discrepancies in perception among each person in charge. Benefit 2: You can determine the direction of your products and services Another benefit of persona marketing is that it allows you to determine the direction of your products and services . By setting a persona, staff in various departments, from planning to sales, can clearly imagine what the customer looks like, making it easier to decide on the direction of products and services.


For example, when thinking about product packaging design or advertising slogans, setting a persona makes it easier to imagine "this kind of design would be liked" or "this copy would catch people's eye," making it easier to identify inappropriate designs or copies. Benefit 3: It becomes easier to think from the customer's perspective Another benefit of persona marketing is that it helps you think from your customer's perspective. For example, when considering where and when to display an ad, if you set the persona's daily schedule, frequently used apps, and frequently visited websites, it will be easier to decide where and when to display the ad.