Expand data sources. website, but also from surveys, registration forms, subscriptions, etc.
Switch to contextual advertising. Instead of number in philippines targeting ads to specific users, you can focus on the content of web pages.
Use new identifiers, like Unified ID 2.0 , to make ads more relevant and give users more control over their data.
Update your privacy policy. Explain to your users how you collect and use their data so they can trust you.
Create personalized advertising campaigns using data about purchases and other interactions with your products.
Try Google's Privacy Sandbox service .
Analyze data. Use analytics tools like Google Analytics 4 to track the performance of your marketing campaigns.
Read also: How to create a custom conversion
Marketing Trend #7: Social Media is Coming to the Fore
Once upon a time, social media was just a place to connect with friends and family. Today, people turn to it to discover new brands, products, and interesting people.
The use of social networks as search engines reaches millions of users and has become one of the most important factors for modern marketing.
This is not just my opinion. According to TINT’s study on the state of social media and user-generated content, the number of users who use social media as their primary tool for finding information is steadily growing and already stands at 37.9% .
Social networks come to the fore
Searching for the right information on TikTok and Instagram has become as easy as on Google: just enter a keyword.
Social media users also follow influencers and brands to learn about new products. And this is your unique chance to make a mark in the market.
How to take advantage of this trend?