Santa Catarina startup stands out in radio media management
Posted: Sun Dec 22, 2024 9:48 am
It is already well established that radio is a very important communication tool. Regardless of the listener class and platform type, radio media is part of the lives of the vast majority of Brazilians.
According to a study carried out by Kantar IBOPE in 2022, in 13 metropolitan regions of the country, 83% of the population listens to the radio . This makes this tool a very important channel for promoting products, services, and of course, for the artistic segment, the promotion of work, since music is one of the reasons why people most tune in to a station.
Radio media is essential for several sectors
Still on the subject of Kantar IBOPE's research telegram korean list for several sectors, radio becomes a very important part of these companies' advertising. Due to its unique conversion power, in which the research indicates that 37% of listeners start consuming the product or service after hearing the radio ad, this is reflected in the concentration of media production in these sectors. Credit unions , pharmacies, supermarkets ... These are some of the sectors that invest the most in radio media.
However, in addition to the conversion capacity of radio, the economic factor is important, since radio advertising campaigns are much more viable. However, when defining radio advertising, it is necessary to have efficient management, to ensure the expected return on investment. The big question is: how to do this management?
Radio advertising: An underexplored niche
Seeing the need for more efficient management of radio advertising, in 2020 Audiency was created in Florianópolis, a complete data intelligence platform, with complete solutions for managing radio advertising with capture, processing and distribution of spots broadcast on radio stations.
With innovative technology, the solutions allow for complete and real-time management of everything broadcast on the radio. The platform was created from the premise that data is important and that processed data can lead to excellent results.
Thus, the platform collects, processes and makes data available in real time, 24 hours a day, seven days a week, analyzing thousands of radio stations in Brazil and in 18 countries.
The tool is highly specialized. Through a dashboard, the client, whether an advertiser or an agency, can monitor all distribution, receipt, broadcasting and execution reports of a campaign, in a secure and fully digital manner, using a login and password.
How to effectively manage radio media?
In a simple, intuitive and fast way, subscribers can monitor the performance of their ads by broadcaster, the distribution of spots, and measure all campaign broadcasts, all in real time, with the instant generation of all types of reports.
In addition, the advertiser has access to a complete service to ensure that their advertising campaign is a success. The broadcasters of interest are registered, and the Audiency team itself does all the registration work. After that, the platform distributes the material and notifies the broadcasters registered in the campaign. Finally, the client monitors all the campaign broadcasts.
The platform offers georeferenced details, which allows the generation of precise, highly detailed and personalized reports, according to the needs of each client. For public bodies, the reports are like a true audit of the investments made in the campaigns.
With this data, advertisers can be sure that what is being invested is as contracted and, in this sense, evaluate what can be improved in the campaign to bring more results.
According to a study carried out by Kantar IBOPE in 2022, in 13 metropolitan regions of the country, 83% of the population listens to the radio . This makes this tool a very important channel for promoting products, services, and of course, for the artistic segment, the promotion of work, since music is one of the reasons why people most tune in to a station.
Radio media is essential for several sectors
Still on the subject of Kantar IBOPE's research telegram korean list for several sectors, radio becomes a very important part of these companies' advertising. Due to its unique conversion power, in which the research indicates that 37% of listeners start consuming the product or service after hearing the radio ad, this is reflected in the concentration of media production in these sectors. Credit unions , pharmacies, supermarkets ... These are some of the sectors that invest the most in radio media.
However, in addition to the conversion capacity of radio, the economic factor is important, since radio advertising campaigns are much more viable. However, when defining radio advertising, it is necessary to have efficient management, to ensure the expected return on investment. The big question is: how to do this management?
Radio advertising: An underexplored niche
Seeing the need for more efficient management of radio advertising, in 2020 Audiency was created in Florianópolis, a complete data intelligence platform, with complete solutions for managing radio advertising with capture, processing and distribution of spots broadcast on radio stations.
With innovative technology, the solutions allow for complete and real-time management of everything broadcast on the radio. The platform was created from the premise that data is important and that processed data can lead to excellent results.
Thus, the platform collects, processes and makes data available in real time, 24 hours a day, seven days a week, analyzing thousands of radio stations in Brazil and in 18 countries.
The tool is highly specialized. Through a dashboard, the client, whether an advertiser or an agency, can monitor all distribution, receipt, broadcasting and execution reports of a campaign, in a secure and fully digital manner, using a login and password.
How to effectively manage radio media?
In a simple, intuitive and fast way, subscribers can monitor the performance of their ads by broadcaster, the distribution of spots, and measure all campaign broadcasts, all in real time, with the instant generation of all types of reports.
In addition, the advertiser has access to a complete service to ensure that their advertising campaign is a success. The broadcasters of interest are registered, and the Audiency team itself does all the registration work. After that, the platform distributes the material and notifies the broadcasters registered in the campaign. Finally, the client monitors all the campaign broadcasts.
The platform offers georeferenced details, which allows the generation of precise, highly detailed and personalized reports, according to the needs of each client. For public bodies, the reports are like a true audit of the investments made in the campaigns.
With this data, advertisers can be sure that what is being invested is as contracted and, in this sense, evaluate what can be improved in the campaign to bring more results.