Therefore, every time we upload a text, image or video to these public spaces, we are subject to the rules imposed by each platform. Its visibility depends — to a large extent — on whether we have paid to have singapore whatsapp number premium user privileges , on the tastes of our followers and on the commercial interests of the Social Network itself. This is precisely what is regulated by the algorithms of Social Networks , which we want to talk to you about today to give you some keys that allow you to understand them and achieve visibility from the perspective of Content Marketing .
Social Network Algorithms
What are Social Media Algorithms?
According to the Royal Spanish Academy of Language (RAE) , the first meaning of the word algorithm is “m. An ordered and finite set of operations that allows us to find the solution to a problem.” So, if we transfer this definition to the digital realm, the Social Media algorithm can be defined as the ordered and finite set of computer operations that a software performs to determine the behavior of these platforms .
That is, it is a programming code that, based on certain rules and patterns that have been previously indicated, decides the priority of the content that is published on Social Networks , determines its visibility and, therefore, influences its success or failure .
Just like the mysterious formula of the famous drinks brand, the algorithms of Social Networks are jealously guarded by the companies that create them . After all, knowing the content of these codes allows you to get the most out of these communication spaces, which translates into a greater impact on the audience, an increase in profitability and even the possibility of influencing social opinions.
However, and fortunately, it is possible to infer some key aspects of their behavior in order to analyze them. In this way, after drawing some conclusions, we can adapt our Content Marketing strategies to them.
Why are algorithms important for social media?
In a world as globalized as the one we live in, personalization and customization are increasingly important. Technology allows us to satisfy our information needs almost immediately based on our tastes and opinions. At the same time that we accept the privacy and data policies of the platforms with which we interact, we legally give away information that these companies then use to adapt their services to us.