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The fact that it is the first sound that is perceived by the listener, makes the choice of music extremely important. the voice (recognizable): as you can easily understand, radio advertising does not have, unlike the web. For this reason, the narrative voice must be characteristic and recognizable in order to be equally identifiable. dialogues (fast and realistic): the more radio advertising resembles a chat between friends, the less it is perceived as invasive but is listened to sympathy (and positivity): the best experience that can be transmitted by listening to the radio is the good humor of a witty and funny joke, perhaps using puns Why is it often difficult to determine whether a radio message has brought results? After having seen what characteristics to keep in mind when recording a radio spot, let's try to understand why it is not easy to establish the results produced.


Using now common social click tracking uk number list techniques (Pixel), it is easy to determine, in terms of conversion, how effective a Facebook advertising campaign has been . In radio, however, it is not possible to use these tools and it is impossible to measure the increase in new customers with certainty. Compared to an advertisement on Facebook Ads (where you have the possibility to choose the characteristics of your target audience), and even more so compared to an advertisement on Google Ads (where you know the exact word typed in the search engine), on the radio, you do not have the possibility to know your audience. For this reason, a radio message cannot be defined as successful: at that precise moment, in fact, there could be people listening who are completely out of target.




Finally, some companies, due to very limited budgets, may opt for a reduced duration of their advertising campaign. By reducing the time spent on the radio too much, you risk compromising its effectiveness, inevitably.A website can be a very valuable tool for a business, especially when it is well positioned in Google results for strategic keywords. Our agency in Forlì Cesena can help you analyze and choose the keywords on which to focus your SEO ( Search Engine Optimization ) activity. What is Keyword Analysis and Why is it Important? investigator Keyword analysis is the process of researching and selecting the words (or phrases made up of multiple terms) that your potential customers search for on Google to get the information, services, or products they need.