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Posted: Sat Jan 25, 2025 4:13 am
Why don't website visitors convert?
When visitors come to your website, they either take action or they don't. Some become customers, subscribers, registrants, and leads, but most don't.
Conversion is the bloodline of a business. Understanding why your visitors don't convert helps you identify areas betting email list where you can improve. Here are the potential issues and reasons that prevent them from taking the desired actions:
Do not use SEO
Search engine optimization improves your website's ranking in the top positions of SERPs. If you don't use SEO strategy on your website, it is unlikely to rank - your website will not be seen, you will have fewer or no visitors, and you will have less or no chance of conversion.
No calls to action (CTA)
Calls to action are the elements that encourage visitors to take action. There are different CTAs, depending on your industry, and you should have an abundance of them on your website. Without them, visitors don't have a clear path to action when that is their goal.
Lack of product value
This is applicable to e-commerce websites. When you want people to buy products or services from you, make sure that they provide value. Make the decision-making process easier and simpler for your visitors.
Bad mobile experience
During the first quarter of 2023, mobile devices generated 58.33% of global website traffic. If you want a higher chance of conversion, you must have a mobile-friendly website. Slow website pages on mobile devices cause your visitors to look for another website that will show them what they are looking for more quickly.
Use contrasting colors: Choose a color that stands out throughout the website to make the CTA pop.
Use white space: Leave enough space around the CTA so that it stands out and is easy to click on.
Make it big and bold: The CTA should be easily visible and clearly communicate the desired action.
Use A/B testing to improve conversion optimization.
A/B testing enables individuals, teams, and businesses to introduce improvements to their user experiences while collecting data on the impact of those changes. It enables hypothesis building and provides insights into which elements and optimizations of user experiences have a significant impact on user behavior.
A/B testing works by creating two or more versions of a web page or element (header, images, buttons, design, layout, landing pages, and navigation) and comparing them to identify which one performs best. It challenges assumptions and can prove or disprove opinions about the best user experience for conversion rate optimization (CRO).
Track key metrics to measure conversion rates.
Tracking key metrics is crucial to understanding the success of a company’s conversion optimization efforts. Below are some important metrics to monitor:
Conversion Rate: The percentage of visitors who took your desired action (e.g. signing up, making a purchase). It's the ratio of your conversions to the number of visitors.
When visitors come to your website, they either take action or they don't. Some become customers, subscribers, registrants, and leads, but most don't.
Conversion is the bloodline of a business. Understanding why your visitors don't convert helps you identify areas betting email list where you can improve. Here are the potential issues and reasons that prevent them from taking the desired actions:
Do not use SEO
Search engine optimization improves your website's ranking in the top positions of SERPs. If you don't use SEO strategy on your website, it is unlikely to rank - your website will not be seen, you will have fewer or no visitors, and you will have less or no chance of conversion.
No calls to action (CTA)
Calls to action are the elements that encourage visitors to take action. There are different CTAs, depending on your industry, and you should have an abundance of them on your website. Without them, visitors don't have a clear path to action when that is their goal.
Lack of product value
This is applicable to e-commerce websites. When you want people to buy products or services from you, make sure that they provide value. Make the decision-making process easier and simpler for your visitors.
Bad mobile experience
During the first quarter of 2023, mobile devices generated 58.33% of global website traffic. If you want a higher chance of conversion, you must have a mobile-friendly website. Slow website pages on mobile devices cause your visitors to look for another website that will show them what they are looking for more quickly.
Use contrasting colors: Choose a color that stands out throughout the website to make the CTA pop.
Use white space: Leave enough space around the CTA so that it stands out and is easy to click on.
Make it big and bold: The CTA should be easily visible and clearly communicate the desired action.
Use A/B testing to improve conversion optimization.
A/B testing enables individuals, teams, and businesses to introduce improvements to their user experiences while collecting data on the impact of those changes. It enables hypothesis building and provides insights into which elements and optimizations of user experiences have a significant impact on user behavior.
A/B testing works by creating two or more versions of a web page or element (header, images, buttons, design, layout, landing pages, and navigation) and comparing them to identify which one performs best. It challenges assumptions and can prove or disprove opinions about the best user experience for conversion rate optimization (CRO).
Track key metrics to measure conversion rates.
Tracking key metrics is crucial to understanding the success of a company’s conversion optimization efforts. Below are some important metrics to monitor:
Conversion Rate: The percentage of visitors who took your desired action (e.g. signing up, making a purchase). It's the ratio of your conversions to the number of visitors.