Personalization
CRM
Marketing automation
Adeline
Published on
24/4/2024
•
8 min read
Avoiding Common SMS Marketing Campaign Pitfalls
SMS marketing campaigns are a great opportunity to boost your philippines whatsapp business and strengthen your relationships with your customers. It's no secret that this emerging communication channel has an inimitable deliverability rate and an opening rate of around 95%! However, as with any marketing strategy, there are pitfalls to avoid. I thought we could explore together some of the most common mistakes and, above all, see how to get around them to become the undisputed pros of impactful SMS campaigns!
1. Having preconceptions
A few weeks ago, we conducted a quick survey on social networks with our customers to find out their perception and use of SMS marketing . And after compiling it, we were not surprised by the results. SMS campaigns have as many unconditional supporters as reluctant users.
And for good reason, SMS has long suffered from a reputation as an intrusive medium. However, there has been a clear change in consumer perception in recent times, offering users of this channel a significant opportunity for differentiation.