What are the stages of mobile app marketing?

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Research and preparation
Mobile app marketing starts before the app launch with research and preparation. During this pre-launch period, you will decide on the launch date and get the word out about the product and your brand.

Before you launch your app, you'll need to spend some time researching keywords to figure out how to bes bank email list t reach your audience. Your market research will let you know who your audience is, what they need, how they search, and what platforms they frequent.

They will also conduct a competitor analysis and create the website and landing pages for your app to achieve maximum impact. When it comes to promoting your app, make the most of social media platforms and use influencers who can promote your app to their followers.

Along with your competitor analysis, you'll need to examine the market as a whole. Is it too saturated? Is there room for you? What are the current pricing and plans being offered? Once you know these answers, you'll be able to set the framework for your offering to ensure you're competitive from the start.

The awareness phase is also the time to start creating a specific content marketing plan that suits your audience’s preferences. This requires an audience analysis.

You'll need to gather a lot of data about your target audience. This will help you target your SEO content strategy and marketing efforts towards them. You'll need to take into account a lot of information, such as their:

Age

Sex

Geographic location

Preferred platforms

Shopping habits

Income

Pain points

Likes and dislikes

And much more

When creating content for this audience, make sure your blogs are informative and not just promotional.

Of course, content marketing goes beyond text.

You'll also need striking images. Make sure you create eye-catching designs that will draw your audience in. Using professional design templates and including images of your app is a great way to give your audience an idea of ​​what they can expect.

Finally, before you launch your app, be sure to conduct thorough pre-launch testing. That means making sure all the features work properly, loading times are good, the user interface is easy to understand, and design elements are appealing. Conduct a pre-release study where members of your target audience test the app in beta, then monitor their responses. Make any necessary adjustments before launching.

Acquisition
In the acquisition phase, your goal is to increase visibility and reach new users, so you focus primarily on getting users to download your app. However, this isn’t a one-time process. It’s an ongoing effort that you can refine over time based on the results you get.

The main challenges you will face in this phase are the large number of competitors, crowded app markets, and shortcomings in your marketing plan.

However, you can overcome these challenges with simple planning and tracking.

At this stage, you should focus on your app store first. App Store Optimization (ASO) increases your visibility, similar to what a website does on Google when it engages in SEO. As you begin your ASO plan, there are a few things to remember.

These are

The category of your app store

Relevant keywords

The title and icon of your application

Screenshots and videos of the application

Voice Search Optimization